Top 5 Social Apps Performance in Kenya Q2 2024

In Q2 2024, the top 5 social apps in Kenya demonstrated varied performance across downloads, revenue, and active users. Here is a detailed breakdown of each app's performance based on data from Sensor Tower.

TikTok From TikTok Pte. Ltd., TikTok experienced a steady weekly revenue, peaking at approximately $15.5K at the end of April. Weekly downloads showed a significant drop early in the quarter, bottoming out at 85.6K in mid-May before recovering to 167K by the end of June. Weekly active users saw minor fluctuations, starting at around 4.1M and closing the quarter at nearly 3.9M.

X X Corp.'s X saw a weekly revenue peak of about $3.2K in late June. Downloads had a notable surge mid-June, escalating dramatically to 183K in the last week. Active users remained relatively stable, averaging around 1.05M, with a slight increase towards the end of the quarter.

Tango- Live Stream, Video Chat Published by Tango, this app had a weekly revenue peak of about $1.7K in late May. Weekly downloads showed a consistent rise, reaching around 9.3K by the end of June. Active users grew steadily from 33.3K at the start of April to approximately 61.9K by the end of the quarter.

Facebook Meta Platforms, Inc.'s Facebook maintained a stable weekly revenue, peaking at about $1.4K in early June. Downloads saw significant fluctuations, starting at 578K in early April, dropping to a low of 99.4K in mid-May, and then climbing back to 143K by the end of June. Weekly active users remained strong, averaging around 13.6M, with a slight upward trend towards 14M by the end of the quarter.

Instagram From Instagram, this app saw a peak weekly revenue of approximately $1.8K in early May. Downloads fluctuated, starting at 259K in early April, dipping to around 49.8K in mid-May, and then rising to 161K by the end of June. Active users showed a consistent upward trend, starting at 3.6M and reaching about 3.7M by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.